Urban Serenite Apothecary

Catrina Mosby is a passionate Beauty & Wellness Advocate and Botanical Product Formulator , known for her compassionate, personable, and holistic approach to healthy, radiant skin. Dedicated to creating positive change, she is on a lifelong mission to optimize one’s beauty, health, and overall well-being by providing the purest, most eco-friendly organic ingredients in a cruelty-free 100% natural formula that grants its wearers an everlasting glow.

Catrina’s avid interest in the world of beauty and wellness entered her life early on, but it wasn’t until her battle with sensitive skin that she discovered her passion. After using a handful of products that only worsened her condition due to toxic chemicals and harsh ingredients, she realized it was time for a change. Putting her severe dermatological reactions behind her once and for all, she made the shift to holistic skincare solutions, and hasn’t looked back ever since.

Soon after embarking upon her wellness journey, Catrina Mosby completed numerous Herbal and Aromatherapy courses. Before she knew it, she started creating natural skincare products that are toxin-free, extra gentle, and specially tailored for various skin types and conditions. With our skin being our largest organ that also protects all our vital internal organs, it is only fitting to treat our skin the utmost care, ensuring we only put products on it that promote longevity

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