Founders Taran and Bunny, are sisters who asked themselves a couple questions which led to the creation of Blume. Why does the world treat periods so weird, maybe even wrong? Is the silent treatment society gives periods and puberty, somehow connected to the shame girls grow up feeling about their bodies?
Blume was created to make self care easier and healthier, while destigmatizing normal things like acne, puberty, periods and sex ed. Blume is here to protect and nurture, and shift the narrative away from perfect skin and towards healthy skin.