Luxe Silky Matte Lipstick

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Start first by applying lipstick along the center of your bottom lip, swiping back and forth two to three times. Gently press your lips together to distribute the lipstick to your upper lip. Then, apply the pigment to the outer corners of your lips, using slightly less product than you did in the center of your lips (as it’s a smaller area). Make sure you define the edges of your lips and blend with either your finger or a lip brush to evenly distribute the color, making sure you finish with a clean, even layer.

While Shalena was attending a beauty industry conference , she was complemented to have beautifully rich skin; however, the presence of only two women of color fueled the idea. She has observed how most beauty products are not made in consideration to suit women of color. Mostly deeper skin complexions gets few options out of a huge product line; hence women end up with fewer choices. So she decided to make a brand knowing what and where is lacking and reaching all the users.

A brand that is for everyone but giving special attention to Rich Melanin Skin . Since then, there has been no going back; the brand has been well-received by beauticians and makeup lovers who believe in two mantras, RICH and LUXE!

Rich In Color comes after years of experience working as an Executive and Business Manager for top-tier beauty brands by Shalena Maxfield Edwards. Mom -preneur juggling two businesses and five children has launched a beauty brand, especially keeping in mind the skin tones of women of color. However, the wide range of highlighters and lipsticks that is exclusively vegan and cruelty-free; is suitable for all . From rich glam to soft hues, these pigmented products offer you rich colors and shades to adorn any occasion.

Highly pigmented shades that leave a silky matte finish, infused with all-natural Castor Seed Oil and Vitamin E & Antioxidants, leaving lips Hydrated and Nourished while still looking glam! Suited for all skin tones. Pair it with a lip gloss for the ultimate glam look!