Alia Deep Cleanser

NEROLI Ingredients: saponified Argania Spinosa L. (Argan) Oil, Citrus Aurantium Var Amara (Neroli).

Please Note: *Variations in texture & color may occur. Being an all-natural product, crystallization can occur due to temperature or air exposure but does not affect efficacy.
**Color may vary based upon local harvesting. If your beldi is darker in color it’s because of the heat of the summer which allows the Argan fruit to ripen more fully. Color does not affect efficacy.

Daily Ritual

Use nightly as an exfoliating & deep-cleansing treatment to achieve radiant, supple skin, reduce the appearance of fine lines, fade dark spots, encourage cell-turnover and increase collagen production to improve elasticity. Using circular motions, massage into wet, makeup-free skin adding water as needed. Preps skin to receive serums & moisturizers. For best results, use nighty & follow with a facial oil. Depending on your skin type & seasonal needs, adjust frequency.

Weekly Ritual

2-3x/week, use with your Dehiya Mihakka as a deeper exfoliating treatment. Increasing length of time gradually, let sit on skin 30-90 seconds, massage again & rinse off.

**Always spot test before using & never apply without water. Avoid contact with eyes. Use caution during pregnancy as skin is more sensitive.

Living in Italy the past few years, founder Mia Chae Reddy, PhD., got to experience beauty in new ways. The laissez faire attitude of French women, clean minimal approach of Scandi women & the colorful but simple beauty of Italian women was totally inspiring. The natural, home remedies and time-tested beauty secrets of women across the pond felt validating.

And then there was Morocco. Morocco blew her mind. She met an herbalist there whose pharmacy has been in his family for over a century. She fell in love with the way their beauty rituals were closely connected to the land and nature. So simple yet so advanced. 1,200 year-old beauty rituals imbued with simplicity.

Witnessing the pared-down routines of other women around the world was refreshing. She knew there had to be other women back home who felt like her: women who loved the idea of a luxuriously complicated regimen but secretly desired one that is every bit effortless as it is powerful. There is just something really alluring about reaching the final result in like, 7. less. steps.

So, out of her love for time-tested Moroccan beauty rituals, sexy French girls who splash rose water on their faces and go and her desire to uncomplicate her beauty ritual, Dehiya Beauty was born. It's a nod to grandma's multi-tasking creams, a conjuring of ancestral beauty secrets and a return to simple beauty. Hope you find it as liberating as we do.

The argan beldi balances skin's natural oil production, increases skin elasticity and blood circulation encouraging the equal distribution of melanin, inhibiting hyper -pigmentation. Increases moisture retention and plumps the skin, reducing the appearance of fine lines. You will notice a visible difference after the first use!